Fully-funded Digital Marketing Program
Become a Digital Marketing Freelancer
Digital Marketers are in high demand, and in this unique program, you’ll learn exactly the skills you need to succeed in the field.
The program is eligible for all Omani job seekers who are interested in starting a journey in Digital Marketing. Learners will be able to further pursue their freelancing career in Digital Marketing through the 1-month Digital Freelancing Nanodegree Program after graduating from the technical Nanodegree Program.
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ESTIMATED TIME
3 Months
Enrol by
February 24th, 2025
Do you have
Prior knowledge in
Marketing Fundamentals
Marketing Data and Technology
Why Join the Makeen Nanodegree Program?
The skills you’ll earn are the same skills most leading companies are looking for
when hiring freelance talent around the world.
Learn From Experts
Attain highly demanded tech skills in the market with an access to industry experts and real-case scenarios with the flexibility to learn at your own pace
Freelance-driven Career
Get access to a free 1-month Digital Freelancer Nanodegree Program after your technical certification to kickstart your freelancing career
Access to Freelance Mentors
Enroll in a Freelancing Partner Program (FPP) and search for your freelancing gig while enjoying free access to our partners' premium features
Your Makeen Nanodegree Program Journey
How to Apply for the Makeen Nanodegree Program?
STEP 1 - Start your application
Complete the Udacity application process where you will be asked to share your personal info, answer some questions about your experience, and receive a technical assessment of the UX design requirements.
STEP 2 - Get accepted
If you pass the assessment and fulfill all eligibility criteria, you will receive an enrollment email to start your learning journey with Udacity.
STEP 3 - Start learning
As soon as you receive the enrollment email, get ready to join your classroom and embark on your learning journey to enhance and advance your digital skills. Be prepared to take the first step towards your freelancing career.
Digital Marketing
WHAT YOU WILL LEARN
Acquire modern skills to start your journey in Digital Marketing.
YOUR CURRENT LEVEL
While this program does not require advanced experience, learners should have prior knowledge in:
Marketing Fundamentals
Marketing Data and Technology
Marketing Fundamentals
Learn to define your business’s value proposition and branding and map out your customer journey, content strategy, and channels to achieve your business goals.
Marketing Data & Technology
learners will understand the value of marketing data and trending technologies and how popular marketing analytics tools, like as Google Analytics, can help them understand their audience, measure the success of their acquisition, understand engagement efforts, and evaluate their user’s conversions to their goals.
Search Engine Marketing
Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.
Search Engine Optimization
Learn how websites are optimized in search engine results including link-building, keywords, and UX design, and conduct a search engine optimization audit with recommendations for optimizing a website.
The Ideal Toolkit for Learners
Get all the support you need to kickstart your freelancing journey
Become a Digital
Marketing
Freelancer
Digital Freelance Nanodegree Program
All learners who graduated from their technical Nanodegree Programs, will automatically get enrolled in the Digital Freelancer Nanodegree Program.
Freelance Partner Program
The goal is to have each Makeen Program participant explore available freelancing gigs during the program.
Online Dedicated Community Platform
Get in direct contact with your freelancing peers and your career mentors & coaches.
Program Success Stories
" Because of this Nanodegree, I was actually a lot more confident in pivoting myself towards a machine learning focused role and have received a higher interest rate in my applications."
Adam Q. - Graduated Intro to Machine Learning with TensorFlow, 2021
"I decided to embark on this new journey of learning AI as AI has shown how it can improve and potentially transform the way we live our lives. There is a growing demand for AI in areas such as healthcare, eCommerce, and manufacturing, so I want to be part of this journey of building a better future for tomorrow."
Muhammad A. - Graduated AI Programming with Python, 2021
Start Your Career In
Digital Marketing
Digital Marketers are in high demand, and in this unique program, you’ll learn the skills you need to succeed in the field.
FAQs
Can't find your question below? Click here.
What are the eligibility criteria to enroll?
Applicants must meet the following criteria:
Submit the online application form here
Omani National
Holds a minimum qualification of a Diploma or a Bachelor’s Degree
Interested in freelancing and starting an independent career
Jobseekers and those seeking an independent stream of revenue
Completes and passes the technical assessment as part of the Udacity application
When will the applications open/close?
Applications opened on January 13, 2025, and will close on February 24th, 2025.
What does this program entail? What will my learning journey look like?
This fully funded scholarship program is available to all eligible Omani job seekers. Applicants need to successfully meet the selection and prerequisite criteria as well as pass the application and technical assessment on the Udacity website. The program consists of a 3-4 months technical Nanodegree, a self-guided learning journey, followed by a 1-month Digital Freelancer Nanodegree offered to successful graduates of the technical paths. Graduates of the Digital Freelancer Nanodegree are entitled to take part in the Freelancing Partner Program (FPP) to help them land their first paid freelancing gig.
What are the prerequisites for enrollment?
Each Nanodegree has a set of defined knowledge areas or prerequisites. You can access the details of each Nanodegree on its dedicated webpage. The Digital Freelancer Nanodegree is only eligible for those who graduate from the tech paths with no other prerequisites. You will need access to a reliable internet and know basic computer skills.
How will I know if I am accepted for the scholarship?
We will contact you via email on March 13, 2025. Please use one email for everything during the program, and make sure to check your spam folder to see if you received emails from our side.
Can I join the Technical Nanodegree Program only?
Unfortunately, this is not possible. Only candidates who are interested in pursuing a freelancing career should utilize this opportunity. Candidates should commit to attending all three phases of the program including the technical Nanodegree, Digital Freelancer Nanodegree, and the Freelancing Partner Program (FPP).
When will I get access to the Digital Freelancer Nanodegree program?
All candidates who graduate from their technical Nanodegree Programs will have access to the Digital Freelancer Nanodegree (DFREEND). You will find some guidance in your classroom about the program and enrollment process. Graduates will receive an email with all the required details later on.
Why is it important to graduate from the Digital Freelancing Nanodegree program?
The Digital Freelancing Nanodegree provides a freelancing certificate while equipping you with the essential skills to succeed in the digital freelancing marketplace. You’ll master freelancing basics and key business skills, and after graduation, you will gain access to our exclusive Global Freelancing Partner Program (FPP). This program offers a sponsored paid membership on Freelancer.com - one of the leading freelancing platforms - empowering you to start earning as a freelancer, boost your income, and enjoy the flexibility of remote work.
What is the Freelancing Partner Program (FPP) & what is its objective?
The Freelancing Partner Program (FPP) is an independent, Udacity-driven initiative designed to enhance your global freelancing experience. This program connects participants from diverse countries, enriching engagement and collaboration. Its primary goal is to support Udacity graduates in landing paid online freelancing gigs.
As part of FPP, you’ll receive a sponsored paid membership on Freelancer.com - one of the leading freelancing platforms - along with mentorship support and additional benefits to help you succeed.
Note: This program focuses on gig placement and crafting effective proposals for freelancing opportunities.
When will I get access to FPP?
After graduating from the Digital Freelancing Nanodegree, you'll be eligible to apply for the Freelancing Partner Program (FPP). Keep an eye on your inbox - we’ll send you an email with details and instructions before the global cohort launch. Stay tuned!
What are the perks that we will receive on Freelancer.com?
You'll receive a free unlocked membership along with various other perks once you're accepted and qualified for the program! These perks may include membership discounts, access to talent managers, exclusive webinars, and much more.
IMPORTANT NOTE: these perks will not grant you a gig; you will still have to work very hard to land your gig.
What is Makeen Initiative?
As part of the Executive Program for Digital Industry in the National Program for the Digital Economy, the Competency Rehabilitation Initiative (Makeen) aims to create income-generating opportunities for Omani youth in the digital sector by 2025. This initiative is in line with the ministry’s objectives in the tenth five-year plan and involves partnering with leading local and international educational institutions in the communications and information technology sector.
By collaborating with top companies and institutions in the field, Makeen aims to equip 10,000 Omanis with digital skills by 2025, addressing the growing demand for technical competencies in the market and providing the labor market with qualified national talents. The initiative identified the areas of qualification and rehabilitation mechanisms for 5,000 young people when it was launched.
What is the program language?
The program is fully delivered in English where content and concepts are to be viewed in English with the option of having Arabic captions. Any project submissions should be in English too. Session Leads assigned to the program are bilingual (Arabic and English) which will allow candidates to gain the English skills needed to succeed, while also allowing them to supplement their understanding of the concepts learned in the classroom in their native tongue.